(In 1998 after moving to Vancouver)

I had just made a life-changing decision.

I was on track to become a doctor but a few months before graduation I realized it wasn't for me any more.

I became a different person while I was in medical school.

After graduating and getting my M.D. I felt anxious and depressed.

But I could feel an undying flame of hope inside me roaring "I AM STILL HERE!"

I felt absolutely, positively, and completely committed to regaining my life.

No matter how long it takes.

No matter what obstacles or doubts I face.

Moving to Vancouver felt like a fresh start.

I was interested in the Internet.

I committed to that and within a year, I became a self-taught web developer.

However, my business mindset was off. I thought "If I built it, customers will come."

I was the king of over-prepping and under-launching.

A perfect masterclass on how NOT to grow a business!

As time ticked away, my bank balance did not change.

Having a newborn upped the stakes.

Besides my small business clients, landing Nokia as a client was a game changer.

I started studying business growth.

I'm talking about reading and taking courses equivalent to 50 business books a year.

In 2003, I had an "AH-A" moment:

Clients kept telling me they liked the technical work, but loved our strategy sessions.

They repeatedly commented on how I simplified complex topics.

They'd say things like "Wow, it's all so clear and doable."

I was coaching business growth full-time by 2006.

Another thing that kept coming up was that after all the revenue, there was rarely much left. Where’s the profit?

Those of us without MBAs or finance backgrounds understand the top line.

But between the top and bottom lines, everything is a mystery.

I got frustrated of seeing clients stressed out.

The available information is mostly for MBAs and finance professionals.

Accountants are difficult to understand when they speak "accountanese."

There's no shortage of information, books, or courses.

However, Simplified Implementation is rare and challenging.

Someone has to simplify profitability for average entrepreneurs.

So I decided to act. Just like what I did with web development, sales, and marketing.

Let me do the work and make the mistakes so those 5-10 steps behind don't have to.